MISSION
CHANGE THE GAME.
Let’s update the construction industry in creative and intriguing ways.
NOHARA’s DNA includes the ability to “adapt to change” flexibly and the “ingenuity” that comes after that.
It is a history of listening carefully to customers and partners, and always proposing new value.
Even in the unprecedented world that is dawning before us, we will continue to hone our strengths and move forward in a positive way, driving changes that are a step ahead by taking ownership of the changes and currents of the times, and imagining a better tomorrow by connecting the past and the future, and thinking carefully about how society ought to be.
We will design in creative and fun ways the future lifestyles of people and the world in which we live together.
Using digital tools, we will turn the “tacit knowledge” of history and experience into “explicit knowledge” that can be used by everyone.
We will transform the skills of veterans into shared assets. We will make ideas into what sustains our industry and the whole of society in the future.
And we will evolve into the next version of NOHARA, one that shares happiness with all people.
CHANGE THE GAME.The ingenuity that we create while changing flexibly will transform our lifestyle, tomorrow, and the world.
VISION
As a data-driven platform provider for the construction industry, we use AI and ICT to innovatively enhance convenience and efficiency together with all stakeholders.
INNOVATION
Honing our DNA of “adapting to change” and “ingenuity,” we create superior services optimized for changing times with creativity based on flexible thinking that is unfettered by the past and customs.
DIGITALIZATION
By passing on to the next generation the technology and service development capabilities that we have always leveraged to create value for our customers, we aim to lead in digital technology innovations such as AI and ICT, and to achieve innovative efficiency gains based on radical reform of conventional systems.
GLOBALIZATION
Spreading the know-how and new efficiency initiatives that we have cultivated in the Japanese construction industry, we will cross boundaries and rise above common sense, seeking new growth markets and providing solutions that meet the needs of each country.
NOHARA 5 VALUES
Change the game and enjoy the fun of taking ownership.
Behind the mission value of being a game-changer rather than viewing business as a struggle against competitors in the same arena year after year, with constant emotional highs and lows, we aspire to value the dynamic engagement and excitement of changing the game itself. Each of us abiding by his or her own rules, committed and taking on challenges with a positive attitude, undaunted by failure– this is the essence of the Nohara way.
More open-minded than anyone, let's comfortably go beyond conventional confines.
What should we do for the client at hand, or to change people's lives for the better? Above all, we must be aware, and fairly and honestly judge situations. We ourselves must be open and responsive, value our colleagues and coworkers, and speak honestly with each other. If we can maintain an unbiased, broad-minded attitude guided by this honesty and sincerity, it will lead to surprisingly inspired thinking.
Who builds the team? Who makes the company? I do.
The style of "management by everyone" at Nohara derives from a sense of ownership everyone shares – taking the initiative in all matters with flexibility and, at times, strict self-discipline. A true sense of ownership helps us work autonomously, solve problems proactively, and reliably fulfill our role and accomplish our mission. This positivity distinguishes the Nohara Group.
Go ahead of the speed of the times.
It is part of our corporate heritage to adapt flexibly and change with the times. In all things, we might observe both a universal, unchanging essence and aspects that should change with the times, and the same can be said about a venerable company such as Nohara, trusted in business for more than 400 years. We will keep refining what the company must always stand for as we maintain an unmatched pace of innovation in areas that must evolve, just as history itself reflects continuous innovation. We aspire to take advantage of our asset of flexibility to stay a step ahead of the times.
Be creative in your own way and with a playful spirit.
Not merely a sudden impulse, creative inspiration strikes only after we delve into the facts and think things through, and it may shake up value systems in radical ways. To channel this creativity, we should look for what resonates with us and appreciate a sense of fun. In reflecting on the potential of our own inspiration, which stems from a sincere wish to solve the problems of clients and society, we know this creativity writes a new chapter for Nohara and builds a better future.
The Nohara Way
Based on observations of Group CEO Kosuke Nohara in his personal journal entries since joining the company, the Nohara way represents guiding principles for the group. It consists of the group mission, vision, and values, and it serves as a compass that coordinates the decisions and initiatives of all employees.
